Community News
Simplified and Passion Focused
Community Foundation Rebrands
Local community foundation, formerly known as Parasol Tahoe Community Foundation, is updating its name to Tahoe Community Foundation to better reflect its work in supporting Tahoe communities. As part of its continued commitment to serving the Lake Tahoe region with clarity, connection, and purpose, the organization is simplifying its name to Tahoe Community Foundation and unveiling a refreshed brand identity.
While the simplified name brings more clarity to its role, the Community Foundation’s core values and commitment to kindness and philanthropy remain the same. There have been no changes made to current board members, staff, or committee members. Most importantly, the Community Foundation remains dedicated to its donors, grantees, partners, and the region. “The decision to rebrand follows a period of careful consideration and strategic planning,” says CEO, Claudia Andersen. “Our passion and core values remain the same. This new name simply helps us tell our story more clearly and to reach more people with our work.”
In collaboration with local designers and a committee of local volunteers, the organization was able to establish a refreshed brand identity that will bring visual strength and recognition to Tahoe Community Foundation. Built on the principles of the golden ratio, the new logo symbolizes balance, consistency, and trust, and represents bringing sustainability to Tahoe communities in perpetuity. The organization’s new tagline – Elevating Generosity – conveys that they exist to inspire people to be more charitable and to elevate Tahoe communities through kindness.
The Community Foundation continues to deepen its commitment to helping donors make confident and meaningful investments in their community. As the Community Foundation expands its programs, building on the $137M in grants that have been awarded to nonprofit organizations, more individuals and families are turning to the Community Foundation as a partner in their giving.
By simplifying its name, Tahoe Community Foundation is able to strengthen its ability to serve as a trusted partner and resource for the region, focusing on who they are and what they do, and Elevating Generosity in Tahoe and beyond.
While the simplified name brings more clarity to its role, the Community Foundation’s core values and commitment to kindness and philanthropy remain the same. There have been no changes made to current board members, staff, or committee members. Most importantly, the Community Foundation remains dedicated to its donors, grantees, partners, and the region. “The decision to rebrand follows a period of careful consideration and strategic planning,” says CEO, Claudia Andersen. “Our passion and core values remain the same. This new name simply helps us tell our story more clearly and to reach more people with our work.”
In collaboration with local designers and a committee of local volunteers, the organization was able to establish a refreshed brand identity that will bring visual strength and recognition to Tahoe Community Foundation. Built on the principles of the golden ratio, the new logo symbolizes balance, consistency, and trust, and represents bringing sustainability to Tahoe communities in perpetuity. The organization’s new tagline – Elevating Generosity – conveys that they exist to inspire people to be more charitable and to elevate Tahoe communities through kindness.
The Community Foundation continues to deepen its commitment to helping donors make confident and meaningful investments in their community. As the Community Foundation expands its programs, building on the $137M in grants that have been awarded to nonprofit organizations, more individuals and families are turning to the Community Foundation as a partner in their giving.
By simplifying its name, Tahoe Community Foundation is able to strengthen its ability to serve as a trusted partner and resource for the region, focusing on who they are and what they do, and Elevating Generosity in Tahoe and beyond.